An aging baby boomer population with increasing longevity and exposure to industrialized environmental toxins, stress (in many forms) and the 20th century Western diet lacking in adequate bioflavonoids and antioxidants from green vegetables. Our population, environment, and diet leave the human body prone to hyper-immune reactions and unable to properly regulate inflammation. The result is chronic inflammatory and neurodegenerative diseases with a significant increase in Autism, Parkinson’s, Fibromyalgia, and ALS (Lou Gehrig’s Disease). Allergies, asthma, autoimmune diseases, and chronic inflammation are also on the rise due to the lack of bioflavonoids in our diets. There is a great and growing demand for effective autoimmune, metabolic, and neurodegenerative disease therapies throughout the world. [source]. Our patented LutiMax^® product line is composed of entirely natural dietary ingredients discovered and developed by our founders, including the bioflavonoid superhero, luteolin!