Transfer of Data

Your information, including Personal Data, may be transferred to (and maintained on) computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside of the United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Lutimax, LLC will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Service Providers

Lutimax, LLC does not sell, rent or lease its customer lists or its users’ Personal Data to third parties.

Lutimax, LLC may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Lutimax, LLC, and they are required to maintain the confidentiality of your information.

Below is a list of places where Lutimax, LLC keeps your personal information and the way your data is transferred between them:

• Google Analytics: Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Site. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

  You can opt-out of having made your activity on the Site available to Google Analytics by installing the Google Analytics opt-out browser add- on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.

  For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en

• YouTube: Our website uses plugins from YouTube, which is operated by Google. The operator of the pages is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you visit one of our pages featuring a YouTube plugin, a connection to the YouTube servers is established. Here the YouTube server is informed about which of our pages you have visited.

  If you're logged in to your YouTube account, YouTube allows you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account. YouTube is used to help make our website appealing. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.

  Further information about handling user data, can be found in the data protection declaration of YouTube under https://www.google.de/intl/de/policies/privacy.

• Google Web Fonts: For uniform representation of fonts, this website uses web fonts provided by Google. When you open a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.

  For this purpose your browser has to establish a direct connection to Google servers. Google thus becomes aware that our web page was accessed via your IP address. The use of Google Web fonts is done in the interest of a uniform and attractive presentation of our plugin. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.

  If your browser does not support web fonts, a standard font is used by your computer.

  Further information about handling user data, can be found at https://developers.google.com/fonts/faq and in Google's privacy policy at https://www.google.com/policies/privacy/.

• WooCommerce: While you visit our site, we'll track the following:
  • Products you’ve viewed: we’ll use this to, for example, show you products you’ve recently viewed.
  • We’ll also use cookies to keep track of cart contents while you’re browsing our site.
  • When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details and optional account information like username and password. We’ll use this information for purposes, such as, to: 
    • Send you information about your account and order.
    • Respond to your requests, including refunds and complaints.
    • Process payments and prevent fraudulent payments.
    • Set up your account for our store.
    • Comply with any legal obligations we have, such as calculating taxes.
    • Improve our store offerings.
    • Send you marketing messages, if you choose to receive them.

If you create an account, we will store your name, address, email and phone number, which will be used to populate the checkout for future orders. We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information for up to 3 years for tax and accounting purposes. This includes your name, email address and billing and shipping addresses.

Legal Requirements

Under certain circumstances, Lutimax, LLC may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Lutimax, LLC may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary:

• To conform to the edicts of the law or comply with legal process served on Lutimax, LLC or the site.
• To protect and defend the rights or property of Lutimax, LLC.
• To act under exigent circumstances to protect the personal safety of users of Lutimax, LLC, or the public.
• To protect against legal liability.

The Security of Your Personal Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security. As a result, you acknowledge that:

• There are security and privacy limitations inherent to the Internet which are beyond our control.
• Security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.

Lutimax, LLC makes every reasonable effort to secure your Personal Data from unauthorized access, use, or disclosure. Lutimax, LLC uses the following methods for this purpose:

• SSL Protocol: When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.

We do not support Do Not Track ("DNT"). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

We may provide paid products and/or services within the Site. In that case, we use third-party services for payment processing (e.g. payment processors).

We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

The payment processors we work with are:

• Stripe: Their Privacy Policy can be viewed at https://stripe.com/us/privacy
• PayPal or Braintree: Their Privacy Policy can be viewed at https://www.paypal.com/webapps/mpp/ua/privacy-full

Data Breach Procedure and Response Plan

This procedure outlines the processes to be followed in the event that Lutimax, LLC experiences a data breach or suspects that a data breach has occurred. A data breach involves the loss of, unauthorized access to, or unauthorized disclosure of, personal information.

Alert: When a privacy data breach is known to have occurred, or is suspected, a site admin of www.lutimax.com who becomes aware of this must alert the DPO (Data Protection Officer) or Privacy Officer within 24 hours. The information included in this alert consists of:

• Time and date of breach.
• Description of breach and type of Personal Data involved.
• Cause of the breach, if known, as well as how it was discovered.
• Which systems are affected?
• Whether actions have been taken to correct or remedy the breach, or suspected breach.

Determining the Potential Impact: Once the DPO or Privacy Officer or Lutimax, LLC is notified, the officer must determine whether or not a breach has actually occurred and make an assessment on the severity of the breach, or potential breach. Details of the report are as follows:

• Is Personal Data involved?
• Is the Personal Data of a sensitive nature?
• Has there been unauthorized access to personal information, unauthorized disclosure of personal information, or loss of personal information?
• Determining the severity of the breach through type and extent of Personal Data involved.
• Determining whether multiple individuals have been affected, whether the information is protected by any security measures (password protection, SSL encryption, etc.).
• Determining the person or groups who now have access and whether they pose a real risk of serious harm (physical, emotional, economic, or financial harm to reputation) to the affected individuals.
• Determining if there are Federal or State laws that may have been implicated by the breach, or suspected breach.

Data Breach Response Team

The DPO or Privacy Officer must issue internal notifications to the site admins and Lutimax, LLC officers to make aware of the breach, or potential breach, and the plan for managing and correcting the issue. The Data Breach Response Team will consist of:

• DPO or Privacy Officer
• Human Resources Manager (or CEO if no Human Resources Manager is appointed)
• Marketing Director
• Information Technology Manager or Webmaster

The DPO or Privacy Officer must submit a report to all Data Breach Response Team members consisting of initial Alert, Determined Impact, and Resolution Plan. The following steps will be taken:

• Contain the breach (if it has not already been contained) through retrieving the lost Personal Data, completely blocking unauthorized access, securing physical areas (server locations), and/or shutting down the affected systems.
• Collecting and documenting all available evidence of the breach.
• Reporting the breach to the governing agency: the FTC in the United States.
• Remove any improperly posted information from the web: If the data breach involved Personal Data which became posted on www.lutimax.com the Response Team must remove it and search other websites to make sure they do not have a saved copy of the Personal Data. In the case the Personal Data is posted on other websites, the DPO or Privacy Officer will contact those sites and ask them to remove it.
• All service providers of www.lutimax.com will be investigated and/or contacted to determine if they were the source of the breach. The Response Team will verify that the service providers have taken every step to remedy the vulnerability and ensure another breach does not occur.

Notifications and Contact Information: The Marketing Director must issue the following public and private notifications:

• Through the use of a site-wide banner on www.lutimax.com, notify any resident of California whose unencrypted Personal Data was, or is reasonably believed to have been, acquired by an unauthorized person, according to the California S.B. 1386 bill.
• Notify local law enforcement of the potential risk for identity theft.
• Communicate the details of the breach, what Personal Data may have been affected, what steps Lutimax, LLC is taking or has taken to correct the breach, and recommendations to the user regarding changing their password on www.lutimax.com (if they have one) and any other suggestions to help prevent further Personal Data Breaches.